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The word ‘Prachar’ means publicity in Hindi. This informal-looking all-caps, slanted script face is exactly the kind of font you could use to create shop or grocery store signs that need to look hand-painted. Each letter in the font has visible stroke contrast and rough edges. Prachar was designed by Black Foundry in Paris/France, and includes a character set large enough to be able to set all European languages written with the Latin script. The typeface’s feeling is really quite dynamic; this is not due to its slant alone, but also to its letterforms’ underlying construction, which really looks like it could have come out of a sign painter’s brush. Although Prachar is an all-caps font, several of the ‘caps’ saved onto the font’s lowercase glyphs feature different forms of the letters than you’ll find on the uppercase keys. Not only do many of Prachar’s letters have rough edges, but they also look ‘roughed’ up. Especially in the ‘B’, ‘C’, ‘M’, and ‘Q’, part of the background will shine through the letterform (this is true both for print and in on-screen use). Prachar’s letters should be set as large as possible.
