Milla Bowman

For decades, cereal companies have included premiums [promotional gifts] inside their packages, printed on the cartons or to send for with a special coupon and redemption instructions.

During the 1940s, Pep cereal [a long-discontinued Kellogg’s brand] offered a series of water-applied decals within its boxes. Most likely made by the Meyercord Company (one of America’s largest transfer decal manufacturers at the time), one decal in particular had an alphabet in gold letters with black outlines.

(One can only presume the marketing strategy was to have kids bug their parents to buy more Pep cereal if the child needed more than one letter of the alphabet for his or her initials!)

Those decal letters have inspired a digital version as the outline character font Toy Decals JNL, which is available in regular oblique, solid and solid oblique styles.

Wood Line JNL is based on a printed example of a vintage handmade wood type. This sans serif digital font is available in both regular and oblique versions.

The Vidal is a display typeface designed in 2016 by Elena Albertoni. It comes in three styles: Regular, Bold and Black. This wide sans-serif with low contrast is inspired by French and British Art Deco lettering and it is suitable for use in medium to large sizes, where it offers good legibility and all its friskiness. The attitude of Vidal when set in all caps derives from the models that inspired the design: mainly capital-only lettering pieces; the essential addition of lowercase letters distinguishes Vidal from similar revivals and makes it a great modern choice.

The “Kiez“ is an old school style font designed by Elena Albertoni in 2016. Inspired by shop and bar signage of the sixties and seventies, which can still be found today in the so called “Kiez“ in Hamburg St. Pauli or in one or another “Kiez“ in Berlin, which means neighborhood here. It also has a cinematic touch, again: think of the sixties and seventies or your favorite b-movie.

A playful font that works well with themes such as party invitations, comics or something to do with candy or toys. 3 different versions are available: Regular, Inline and Thin. And all 3 versions has ligatures for double lettering that with jumpy alternates. Play around with both ligatures and the different versions to get a look that suits you the best.

Ithaka is a display monospace handwriting font. The typeface is a distinct hand drawn font using a fountain pen quill ink style. The Ithaka name is derived from the legendary home of the hero Odysseus in Homer’s epic poem, The Odyssey (Ancient Greek: Ἰθάκα). Ithaka is great for display work, invitations, writing, books, posters, logos and headings.

Ruutu is a square but queer font presenting odd faces. Supports multiple tongues.